3 Creative Ways To Capture First Party Data

First-party data is undoubtedly among the most valuable assets for a company’s marketing efforts. However, just like any high-quality information, this type of data is fairly complicated to acquire. Poor data quality doesn’t just cause campaigns to be inefficient, it…

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What’s the difference between first party, second party, and third-party data?

When it comes to collecting data, we’ve definitely entered a more customer-centric era. An essential milestone in this transition was the implementation of the GDPR back in 2018. In combination with the CAN-SPAM Act and the Canadian Anti-Spam Law, retailers…

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3 Tactics To Capturing Quality Data For Your Customer Database

In the latter part of last year, we ran a campaign for a retail client, Halloween Alley, that really only gets noticed during one time of the year: Halloween.  During that time, a frenzy of people rush into our client’s…

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2018 Sees Raange as Canada’s Leader in Intelligent Mobile Marketing

Our AMAZING Success stats from 2018 The retail world that we’re all predicting and talking about, has arrived.  2018 has shown us that this year’s raised consumer expectations in this new retail world CAN be met with technological advancements that…

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