Our newest feature Store-Level Segmentation helps brands build local relationships with their customers. Physical stores still play an important role in the customer’s buying journey. A recent Retail Insider piece explained that in Canada 84 percent of consumers make their first purchase in … Read More
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Top 4 Mobile Marketing Trends for Retail Brands in 2020
With 2020 now in full view, we wanted to talk about your mobile marketing resolutions. More specifically, what we think should make your list in 2020. Mobile has overtaken us! As we surpassed 3.2 billion smartphone users globally, the penetration … Read More
Comment la nouvelle loi québécoise sur la protection des renseignements personnels affectera-t-elle les commerçants?
Sommaire: La province de Québec a annoncé qu’une nouvelle loi sur la protection des renseignements personnels serait déposée dans les prochaines semaines. La nouvelle loi empruntera les meilleures pratiques qu”utilisent d’autres juridictions telles que l’UE. Le gouvernement veut améliorer le … Read More
Engaging in a Noisy World: The Case For Suzy Shier
It’s not often that I’ve heard a long-standing retail executive state a technology as “our most powerful vehicle to impact sales and create loyalty”… … Read More