How retailers can increase sales with the click of a button
BONUS RETAIL CASE STUDY AT THE END!
Customer traffic is down and you need to make sales. This is a challenge for anyone in retail today.
If you need a solution that helps you hit your sales targets during these tough days – keep on reading.
How do I get my customer’s attention?
Customers can now be reached anywhere and at all times. Conversely, customers have more options online than they’ve ever had before, so competition is fierce for their attention.
Marketers need the type of messaging channel that guarantees delivery at 8:00 pm on a Sunday when your customer is curled up on her couch watching Netflix and browsing the latest deals on her phone. How do you get her attention and place your message – call-to-action – into her hands at this time?
Text messaging might be the only technology that provides retailers with impressive guarantees, such as:
- 98% of messages are opened and read within minutes.
- All of your customers can receive a text message; and,
- No SPAM filtering that will interfere with your campaigns.
Text messages are delivered. Period.
SMS Marketing Case Study:
So what happens to sales when you add text messaging to your marketing mix?
We recently worked with a large retail chain to test the power of text messaging. We compared a single store sale in year 1, without text messaging, to a similar sale in year 2, using text messaging.
The sales results will shock you!
- Same Day YR 1 NO SMS – $17,000 per store on sales dates.
- Same Day YR 2 with Raange SMS – $52,000 per store on sales dates.
- $2,700 uplift in e-Commerce sales!
That’s a 300% increase in incremental revenue in in-store sales! Using a technology that is literally guaranteed to get your message into the hands of your customers, is a great way to drive traffic and sales to your physical stores.
Now, think of the sales opportunities if on those slow days or the days you need to exceed same-store sales targets, you strategically send out a text message to your best customers and provide them with a timely reason to visit your stores like a 24-hour Sale…
Don’t have a list of mobile numbers to contact? We put together this blog post outlining a quick strategy to get you on your feet: 3 Creative Ways for Retailers to Capture First-Party Data!
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