SMS Marketing Best Practices: 3 Tips to Writing The Perfect Message

How to write good SMS marketing messages

The following 3 best practices for writing the perfect SMS marketing message will provide you with a simple and easy to follow framework for writing SMS marketing copy.

SMS marketing, also known as text message marketing, is one of the best channels for communicating with your audience – anytime, anywhere.

For many businesses, getting the right message into the hands of their customers can mean increased conversions because text message marketing is still the best channel to get your customer’s attention with a 98% open rate!

SMS messages, however, has a 160 character limit, which is one of the biggest pain points for marketers: writing the perfect marketing copy with so few characters.

Because writing SMS marketing copy can be a big challenge, we’ve looked through our recommendations for our customers and turned them into this top 3 list of best practices for you to review and follow when writing your next campaign. If you’re interested in learning more, you can check out our eGuide to writing the perfect SMS marketing message.

Let’s look at 3 tips for writing the perfect marketing text message for marketers.

#3 is the MOST IMPORTANT TIP and the strategy most marketers get wrong.

1. OPENED: Make sure to brand your SMS marketing message 


Any text message you send needs to begin with your brand’s name. In this example, you’ll see the brand name is even segmented down to the store-level, which adds a layer of local loyalty to your messages. 

The main reason to add the brand at the very beginning is to ensure your customers see a trusted name in their Messages List (the window they first see when they open their app) and will open the message to continue reading.

2. READ: When writing a SMS marketing message Get to the Point 

After you’ve introduced the brand, it’s critical to get right to the point! Provide a strong offer right away. In this example, you’ll see how Urban Planet introduces the sale right away and a compelling offer. You want to get your customers’ attention immediately. By doing this, you’ve given them a reason to finish reading the text. 

Finally, you want to include the exact ways to redeem this offer – in-store or online. If it can be redeemed online, make sure to include any relevant coupon code or a link to click-through to the offer page.

3. ACTIONED: Create urgency in your text messages

Creating a time-limited event is a great way to create a sense of urgency in your customers. It’s not enough to get them to open and read the message, but we want them to take action. So tying any coupon or offer to a 24 Hour Sale (our favorite) will increase the probability of your customer going to the physical store or online to redeem the offer. 

It’s no longer enough to share the event or offer of a sale. Your customers are busy people and always on the go. When you have your customer’s attention, it’s important to take advantage of the situation by offering a near-instant incentive. – E.g., Unique coupon code that is valid over the next 24 hours.

SMS Marketing Copy Conclusion & Resources

Great job for making it this far! Following these SMS marketing best practices will help you get more opens, reads, and actions from your text message marketing campaigns.

Taking these best practices and working with a SMS service like Raange Marketing Engagement Platform, you will have a winning combination.

Now that you have a better understanding of how to write marketing text messages, we have some more resources to show you what success can look like with Raange. Our Customer Success eGuide provides a few examples of how we’ve helped our customers achieve success and 30X ROI.

If you have any questions whatsoever, our team is here to help so please feel free to reach out anytime.

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