What is CCPA, and how will it affect marketers?

As we continue to read stories about consumer privacy violations, we thought it would be a good opportunity to highlight new legislation coming into effect soon, following in the footsteps of GDPR in Europe. We’ve compiled a brief list of things … Read More

Customer Testimonial: Bellissima

Having understood not only the trend but the importance of connecting directly with busy customers, Bellisima Fashions started engaging customers directly on their mobile devices and launched their new VIP Text Promo Program at 14 of their 28 Bellissima locations. Through … Read More

Best practices for using SMS Marketing on Instagram

Not many companies are using SMS Marketing on Instagram.  We truly believe companies are missing out on a great opportunity to grow their marketing lists by using SMS Marketing on Instagram. Previously, we’ve spoken about the efficiency of SMS Keywords … Read More

ROI Study: Email VS Text Message Marketing

We answer the question which channel delivers more sales in store – Email or SMS? As a marketer, it’s important that you test the different marketing channels available to you. But with so many different channels, it can be stressful … Read More

#1 Marketing Channel To Increase Retail Sales

How retailers can increase sales with the click of a button BONUS RETAIL CASE STUDY AT THE END! Customer traffic is down and you need to make sales. This is a challenge for anyone in retail today. If you need … Read More

The Secret to Growing Subscriber Lists with Interactive Signs

After co-designing, developing and installing more than 12,000 Interactive Signs (used to register more than 14 MILLION opt-in subscribers to email marketing and mobile marketing lists) for retailers and restaurants across North America, we’ve outlined what makes the BEST in-store … Read More

3 Creative Ways for Retailers To Capture First Party Data

First-party data is undoubtedly among the most valuable assets for a company’s marketing efforts. However, just like any high-quality information, this type of data is fairly complicated to acquire. Poor data quality doesn’t just cause campaigns to be inefficient, it … Read More

sms marketing messages

3 Tips to Writing The Perfect Marketing Text Message

3 Tips to Writing The Perfect Marketing Text Message. For many businesses, getting the right message into the hands of their customers can mean increased conversions during this chaotic time of the year. And text message marketing is still the … Read More

Flyers In The Digital Age — Best Mobile Channels For Flyer Distribution

“All that is new is well-forgotten old,” they say. We continuously reinvent the things that have served us for decades and centuries and improve them to make them even more efficient. We are confident that it’s time to reinvent printed … Read More