Case Study: SMS Marketing Results for Halloween Alley

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Home » Case Study: SMS Marketing Results for Halloween Alley

Recently, we ran a sms marketing campaign for a retail client, Halloween Alley, that really only gets noticed during one time of the year: Halloween. During that time, a frenzy of people rush into stores and go purchase-crazy, buying costumes, accessories and getting ideas for Halloween. Before and after this time, well, let’s just say it can be quiet enough to hear the tiptoed footsteps of a looming ghost, if one was left to haunt the premises.

Or check out our video ?

How did we help a client collect customer data with Text to Join?

Halloween Alley is not exactly top-of-mind until the Halloween season approaches, we helped them grow their mobile list to take advantage of sms marketing campaigns to stay top of mind and drive more customers in store during their busy season. In this previous post we went through how to grow your marketing lists using in store mobile strategies.

Halloween Alley Raange Text-to-Join Interactive Sign
Halloween Alley Raange Text-to-Join Interactive Sign with $5 OFF promotion.

We ran a 30-day campaign for Halloween, using our in-store list growth tools and text-to-join. We created Keywords and offers for each store location and then promoted the offer using our Interactive Signage.

This in-store campaign resulted in 2000 new unique customer contacts – scary good results. We collected First Name, Last Name, Email Address, validated Mobile Number and Opt-in to stay compliant.  

These new contacts become the foundation for Halloween Alley’s sms marketing campaigns!

We can’t say enough about how important it is to get accurate information from your customers. Your list growth strategy is the foundation to any good sms marketing strategy!

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What did Halloween Alley have to say about Raange’ text marketing service? 

“Great customer service. It was a very personal experience – if there were issues they were dealt with in a quick efficient manner. It was great! Raange helped us to obtain contact information for our customers.” ~ Lorna Pierson, Director of Merchandising 

What can you do to grow your marketing lists this Halloween, and leading up to the Holidays? Well, we’ve got some suggestions for you below.

Top 5 Campaigns to Grow Your Marketing Lists This Halloween!

Buy 1 get 1 free:

An enticing campaign that brings reinforces the adage that ‘Two is better than one”

10% off or 10$ off your next purchase:

Buy it now, pay less the next time.  This campaign ensures a customer’s return and you have the opportunity to forge a stronger relationship and incentivize further.


Gamification is a fun way to incentivize and keep your customers interested in you. Everyone loves to win.

Refer a friend:

A way to get your customers incentivized to get more customers for you.


Register and get something for free. When customers do the math of comparing the minimal effort it takes to register with the pay-off that’s clearly worth it, the decision to register becomes easy.

You can use list growth tools like Raange has to promote these campaigns in store or online to capture opt-in customer contacts and grow your marketing lists!

Work in these campaigns into your sms marketing strategy and take advantage of SMS to deliver your campaigns. It is our experience that your registrations will surely go up, in store and online.

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