Having understood not only the trend but the importance of connecting directly with busy customers, Bellisima Fashions started engaging customers directly on their mobile devices and launched their new VIP Text Promo Program at 14 of their 28 Bellissima locations. Through this new partnership with Raange Inc, a Montreal based company specializing in helping retailers grow sales using mobile interactions, Bellissima customers can now receive VIP incentives via text message, a channel with a 95% open rate.
“We have already begun seeing very positive customer feedback and engagement at our stores,” said Geoff Matthews VP at Serena Fashions (the parent company of Bellissima). “Our strategy has been to use direct to customer text messaging to enhance the existing marketing programs we were already running through our traditional and online marketing activities.”
The program’s simple in-store customer sign up process has been effective in engaging and enrolling customers on the spot. Offering incentives exclusive to those enrolled in their VIP program, adds value to their association with the Bellissima brand.
“Raange’s Mobile Messaging Solution has been very effective for us in acquiring customer data and the team at Raange has been an integral part of our mobile marketing strategy. We look forward to growing the program and are truly excited to see what comes next.”