The world of marketing is in permanent change, and it is a business’s responsibility to adapt to these changes, and most importantly take advantage of them.
Recently the world of SMS marketing has seen an impressive increase in popularity. Despite being quite an established means of communication, text messages have found new life in a wide range of marketing functions, starting with reminders to appointments and all the way to eFlyer distribution.
To substantiate the staggering efficiency of this medium, in this article, we’ve compiled 10 SMS marketing stats that will most definitely impress you.
1) SMS open rates beat email fivefold
Yes, it appears that people open their emails much less often than they read their SMS messages. Research suggests that over 80% of SMS messages opened within the first five minutes, whereas only 25% of all emails are opened at all.
2) Millennials love it!
Three-quarters of surveyed millennials prefer communicating via SMS for deliveries, promotions, and surveys.
3) SMS cuts unnecessary spendings
Text messages can reduce the time an agent on the floor spends with otherwise easily addressable issues. Companies that switch to SMS to address the customers’ needs can convert the cost of a $20 support call to just pennies.
4) Customers respond to SMS marketing 7.5 times more often
It seems that customers tend to respond to the marketing campaigns you deliver via SMS, compared to average email marketing campaigns.
5) Customers want text promotions!
If you’re not sure if you should ask your customers to opt into your SMS newsletters — go for it! Studies suggest that over half of the customers that have chosen to provide their phone numbers to businesses did it to receive notifications from the brand. SMS is an excellent medium if the communication brings them actual value.
6) We check our phones first thing in the morning
If you feel that you’re the only one doing it — no need to feel guilty. Nearly 80% of the participants in a recent study have stated that the first thing they do when they wake up is check their phone. Which is suggestive of the reason why SMS is such an effective medium.
7) SMS campaigns are amazing for sales
80% of customers redeem their in-store on-demand coupons via SMS.
8) Text message marketing is booming in business
Marketing professionals all over the world have recognized the importance of SMS marketing as a meaningful means of communication with their clientele both private and corporate. As a result, the usage of SMS marketing has increased by almost 200% in B2B efforts from 2015 to 2017 and continues to grow.
9) SMS is great for your loyalty program!
If you thought that only businesses win from SMS marketing — think again! According to recently published research, 9 in 10 users who chose to opt-in in SMS loyalty programs are confident that they’ve gained value from it.
10) SMS reminders are useful to businesses and customers
Reminding your customers that they have an appointment with you will help you minimize the number of missed appointments by 26%.