Raange blog | difference between first-party, second-party and third-party data

What’s the difference between first, second, and third-party data?

When it comes to collecting data, we’ve definitely entered a more customer-centric era. Marketers and being pushed by governments and big tech to get their acts together and focus more and more on building personal relationships with their customers through … Read More

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2021 Mobile Marketing Trends Raange

4 Mobile Marketing trends to keep an eye on in 2021

Today we’re going to discuss the 4 mobile marketing trends to keep an eye on in 2021 to help you and your brand prepare for future success. We can tell you that before we knew the precarious nature of what … Read More

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5 stats about bad customer data that will scare marketers

Customer data is the lifeblood of any successful marketing campaign and a key driver in business decisions and overall growth.  Bad data can hurt the bottom line of a company, skew your campaign results or force you to waste resources … Read More

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Creative strategies to capture quality first-party data

First-party data is undoubtedly among the most valuable assets for a brand’s marketing efforts. However, just like any high-quality information, this type of data is fairly complicated to acquire. Furthermore, it’s safe to argue that poor data quality doesn’t just … Read More

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First-Party Data is the answer to new privacy laws

If there’s one thing that we’ve learned after the passing of the California Consumer Privacy Act (CCPA), along with its European counterpart — the GDPR, is that the way we’ll be able to access and use data in the future … Read More

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Brick and Mortar Brands: How to Grow Your Customer Database with SMS

Customer data is the cornerstone of your marketing success today and tomorrow. Contacts in your database spend more money and are more loyal to your brand. Many brands are not spending enough resources on continuously growing their customer databases. They … Read More

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ROI Face Off: Email Marketing VS SMS Marketing

We answer the question which channel delivers more sales in store – Email or SMS? As a marketer, it’s important that you test the different marketing channels available to you. But with so many different channels, it can be stressful … Read More

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What is the Short Code Carrier Brownout Notice?

The days are getting shorter. The nights are getting cooler. To us in the SMS industry, this means the annual short code brownout period is just around the corner. What is the Short Code Carrier Brownout Period? The short code … Read More

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SMS short code example

What is an SMS Short Code and Who Should Use It?

What is an SMS Short Code? SMS short code is a 5-6 digit phone number, specifically designed for companies to send mass text messages to their customers. Businesses, governments, charities, brands, etc. use short codes for marketing communications, large one-to-many … Read More

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How to grow your email list fast with SMS

Growing your email marketing list with SMS is probably easier than you think and could be the secret weapon to growth you’ve been looking for! As a marketer, it’s your job to continuously search for new ways and new channels … Read More

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