StickyENGAGING IN A NOISY WORLD: THE CASE FOR SUZY SHIER
Guest Post: Carl Boutet – Chief Retail Strategist, StudioRx As an industry, we often discuss “customer experience” and its importance. Although this term is vast, brand-centric and qualifies many customer-facing dynamics, I find there’s one crucial element that we spend…
Top 4 Mobile Marketing Trends for Retail Brands in 2020
Top 4 Mobile Marketing Trends for Retail Brands in 2020 With 2020 now in full view, we wanted to talk about your mobile marketing resolutions. More specifically, what we think should make your list in 2020. Mobile has overtaken us!…
What is Store-Level Segmentation for Retail?
Our newest feature Store-Level Segmentation helps brands build local relationships with their customers. Physical stores still play an important role in the customer’s buying journey. A recent Retail Insider piece explained that in Canada 84 percent of consumers make their…
Who is Frederick Lecoq?
Guest Writer: Matt Seniuk, Head of Growth I owe Frederick Lecoq, CMO at Golf Town, a thank you. Without any intention, you diagnosed my issue. Your talk at #ReMark19 led me to scan the internet to find a definition for…
3 Tips to Writing The Perfect Marketing Text Message
3 Tips to Writing The Perfect Marketing Text Message. For many businesses, getting the right message into the hands of their customers can mean increased conversions during this chaotic time of the year. And text message marketing is still the…
5 Ways To Get More Customers To Join Your Loyalty Program
You’ve finally found it! The secret 5 growth levers successful retailers and brands use to grow their loyalty programs. A well-run customer loyalty program can be a game-changer for your business. A study by Bain & Company found that increasing…
L’Évènement TAG Numérique… Il ne fallait pas le manquer!
C’est un grand événement qui s’est réalisé au TAG (Le Commerce à l’Ère Numérique) organisé par le CQCD (Conseil Québécois du Commerce de Détail)! Il s’est déroulé les 1er et 2 octobre au Palais des Congrès de Montréal avec 45…
#1 Tech To Increase Retail Sales Immediately
How retailers can increase same-store sales with the click of a button BONUS RETAIL SAME-STORE SALES CASE STUDY AT THE END! If you’re in retail, there is nothing worse than the slow days. The days when sales slow to a…
ROI Study: Email VS Text Message Marketing
Which channel delivers more sales in store – Email Marketing VS Text Message Marketing? As a marketer, it’s important that you test the different marketing channels available to you. But with so many different channels, it can be stressful trying…
Customer Testimonial: Bellissima
Having understood not only the trend but the importance of connecting directly with busy customers, Bellisima Fashions started engaging customers directly on their mobile devices and launched their new VIP Text Promo Program at 14 of their 28 Bellissima locations. Through…