StickyENGAGING IN A NOISY WORLD: THE CASE FOR SUZY SHIER

Guest Post: Carl Boutet – Chief Retail Strategist, StudioRx As an industry, we often discuss “customer experience” and its importance. Although this term is vast, brand-centric and qualifies many customer-facing dynamics, I find there’s one crucial element that we spend…

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Need to rapidly test marketing channels?

As we continue to reach out to our customers and network, one issue that has come up during these conversations, is the need to rapidly pivot from a traditional sales channel (brick-and-mortar) to eRetail just to survive this crisis. The…

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Let’s Work Together, Elbow-To-Elbow

Hi everyone. During these uncertain times, we at Raange want you to know that we’re thinking about you, your businesses and families.  We understand that the effects of the measures many countries have taken to avoid the spread of the…

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How will the new Quebec privacy law affect marketers?

Quebec Privacy Law Announcement Summary: The province of Quebec announced a new privacy law would be tabled in the upcoming weeks.  The new law will borrow the best practices from other jurisdictions such as the EU.  The government wants to…

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Comment la nouvelle loi québécoise sur la protection des renseignements personnels affectera-t-elle les commerçants?

Sommaire: La province de Québec a annoncé qu’une nouvelle loi sur la protection des renseignements personnels serait déposée dans les prochaines semaines. La nouvelle loi empruntera les meilleures pratiques qu”utilisent d’autres juridictions telles que l’UE. Le gouvernement veut améliorer le…

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Best practices for using SMS Marketing on Instagram

Not many companies are using SMS Marketing on Instagram.  We truly believe companies are missing out on a great opportunity to grow their marketing lists by using SMS Marketing on Instagram. Previously, we’ve spoken about the efficiency of SMS Keywords…

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ENGAGING IN A NOISY WORLD: THE CASE FOR BRICK-AND-MORTAR RETAIL

Guest Post: Carl Boutet – Chief Retail Strategist, StudioRx As an industry, we often discuss “customer experience” and its importance. Although this term is vast, brand-centric and qualifies many customer-facing dynamics, I find there’s one crucial element that we spend…

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Top 4 Mobile Marketing Trends for Retail Brands in 2020

Top 4 Mobile Marketing Trends for Retail Brands in 2020 With 2020 now in full view, we wanted to talk about your mobile marketing resolutions. More specifically, what we think should make your list in 2020. Mobile has overtaken us!…

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What is Store-Level Segmentation for Retail?

Our newest feature Store-Level Segmentation helps brands build local relationships with their customers. Physical stores still play an important role in the customer’s buying journey.  A recent Retail Insider piece explained that in Canada 84 percent of consumers make their…

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Who is Frederick Lecoq?

Guest Writer: Matt Seniuk, Head of Growth I owe Frederick Lecoq, CMO at Golf Town, a thank you. Without any intention, you diagnosed my issue. Your talk at #ReMark19 led me to scan the internet to find a definition for…

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3 Tips to Writing The Perfect Marketing Text Message

3 Tips to Writing The Perfect Marketing Text Message. For many businesses, getting the right message into the hands of their customers can mean increased conversions during this chaotic time of the year. And text message marketing is still the…

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