Top 5 Campaigns to Fill Your Customer Database

Ever eat something so yummy and perfectly spiced that the swallowing of it entices that tummy-teasing feeling of wanting more and more?  If we indulge our cravings a little too much, our pants become tight and we can’t see our…

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5 Most Important Mobile Channels For Marketers

Whatever product you’re selling, having access to first-party data will considerably improve your sales, given that you use this data correctly. In previous articles, we’ve touched on how vital sourcing accurate customer information is. Despite being a hefty task, there…

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Top 10 SMS marketing stats that will shock you!

The world of marketing is in permanent change, and it is a business’s responsibility to adapt to these changes, and most importantly take advantage of them. Recently the world of SMS marketing has seen an impressive increase in popularity. Despite…

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Flyers for 2019 — Best Mobile Channels For Flyer Distribution

“All that is new is well-forgotten old,” they say. We continuously reinvent the things that have served us for decades and centuries and improve them to make them even more efficient. We are confident that it’s time to reinvent printed…

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5 Quick Steps to Generate More Retail Sales Today

SMS marketing has been experiencing a steady increase in popularity with businesses of all kinds within the last few years; the reason being its outstanding efficiency – customers love it. Businesses, on the other hand, are seeing impressive growth in…

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3000% ROI Using SMS Marketing!

There hasn’t been a better time for advertising — customers can now be reached anywhere and at all times, which naturally puts businesses in a very favourable position. Companies can now attract higher numbers of customers to their stores by…

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3 Creative Ways To Capture First Party Data

First-party data is undoubtedly among the most valuable assets for a company’s marketing efforts. However, just like any high-quality information, this type of data is fairly complicated to acquire. Poor data quality doesn’t just cause campaigns to be inefficient, it…

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What’s the difference between first party, second party, and third-party data?

When it comes to collecting data, we’ve definitely entered a more customer-centric era. An essential milestone in this transition was the implementation of the GDPR back in 2018. In combination with the CAN-SPAM Act and the Canadian Anti-Spam Law, retailers…

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3 Tactics To Capturing Quality Data For Your Customer Database

In the latter part of last year, we ran a campaign for a retail client, Halloween Alley, that really only gets noticed during one time of the year: Halloween.  During that time, a frenzy of people rush into our client’s…

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2018 Sees Raange as Canada’s Leader in Intelligent Mobile Marketing

Our AMAZING Success stats from 2018 The retail world that we’re all predicting and talking about, has arrived.  2018 has shown us that this year’s raised consumer expectations in this new retail world CAN be met with technological advancements that…

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