Recent Blog Posts

The days are getting shorter. The nights are getting cooler. To us in SMS marketing in Canada, this means the annual short code brownout period is just around the corner. What is the Short Code Carrier Brownout Period? The short … Read More

What’s the exciting news? Forever 21 is back in Canada and Raange is thrilled to be powering their expansion! Forever 21 Canada is hitting the ground running and growing their footprint in Canada quickly, with 3 stores open so far, … Read More

As the scale of vaccine manufacturing and distribution has increased globally, the strictest of lockdowns have been lifted and life is slowly returning to a closer shade of normal. What can retailers expect during The Great ReOpening? Interestingly, we at … Read More

Today we’re going to discuss the 4 mobile marketing trends to keep an eye on in 2021 to help you and your brand prepare for future success. We can tell you that before we knew the precarious nature of what … Read More

Customer data is the lifeblood of any successful marketing campaign and a key driver in business decisions and overall growth.  Bad data can hurt the bottom line of a company, skew your campaign results or force you to waste resources … Read More

First-party data is undoubtedly among the most valuable assets for a brand’s marketing efforts. However, just like any high-quality information, this type of data is fairly complicated to acquire. Furthermore, it’s safe to argue that poor data quality doesn’t just … Read More

If there’s one thing that we’ve learned after the passing of the California Consumer Privacy Act (CCPA), along with its European counterpart — the GDPR, is that the way we’ll be able to access and use data in the future … Read More

Customer data is the cornerstone of your marketing success today and tomorrow. Contacts in your database spend more money and are more loyal to your brand. Many brands are not spending enough resources on continuously growing their customer databases. They … Read More