There hasn’t been a better time for advertising — customers can now be reached anywhere and at all times, which naturally puts businesses in a very favourable position. Companies can now attract higher numbers of customers to their stores by … Read More
Our newest feature Store-Level Segmentation helps brands build local relationships with their customers. Physical stores still play an important role in the customer’s buying journey. A recent Retail Insider piece explained that in Canada 84 percent of consumers make their first purchase in … Read More
With 2020 now in full view, we wanted to talk about your mobile marketing resolutions. More specifically, what we think should make your list in 2020. Mobile has overtaken us! As we surpassed 3.2 billion smartphone users globally, the penetration … Read More
Not many companies are using SMS Marketing on Instagram. We truly believe companies are missing out on a great opportunity to grow their marketing lists by using SMS Marketing on Instagram. Previously, we’ve spoken about the efficiency of SMS Keywords … Read More
Comment la nouvelle loi québécoise sur la protection des renseignements personnels affectera-t-elle les commerçants?
Sommaire: La province de Québec a annoncé qu’une nouvelle loi sur la protection des renseignements personnels serait déposée dans les prochaines semaines. La nouvelle loi empruntera les meilleures pratiques qu”utilisent d’autres juridictions telles que l’UE. Le gouvernement veut améliorer le … Read More
Quebec Privacy Law Announcement Summary: The province of Quebec announced a new privacy law would be tabled in the upcoming weeks. The new law will borrow the best practices from other jurisdictions such as the EU. The government wants to … Read More
In the latter part of last year, we ran a campaign for a retail client, Halloween Alley, that really only gets noticed during one time of the year: Halloween. During that time, a frenzy of people rush into our client’s … Read More