Customer data is the lifeblood of any successful marketing campaign and a key driver in business decisions and overall growth. Bad data can hurt the bottom line of a company, skew your campaign results or force you to waste resources … Read More
Raange Blog
Creative strategies to capture quality first-party data
First-party data is undoubtedly among the most valuable assets for a brand’s marketing efforts. However, just like any high-quality information, this type of data is fairly complicated to acquire. Furthermore, it’s safe to argue that poor data quality doesn’t just … Read More
First-Party Data is the answer to new privacy laws
If there’s one thing that we’ve learned after the passing of the California Consumer Privacy Act (CCPA), along with its European counterpart — the GDPR, is that the way we’ll be able to access and use data in the future … Read More
What is an SMS Short Code and Who Should Use It?
What is an SMS Short Code? SMS short code is a 5-6 digit phone number, specifically designed for companies to send mass text messages to their customers. Businesses, governments, charities, brands, etc. use short codes for marketing communications, large one-to-many … Read More
SMS Marketing: The New Growth Channel for eCommerce
We know how important eCommerce sales has become to your brand today. In Q2 2020, retail eCommerce sales grew by 44.5% YoY, per the US Census Bureau of the Department of Commerce. Due to the recent shut down of physical … Read More
Top 5 Campaigns to Fill Your Customer Database
Ever eat something so yummy and perfectly spiced that the swallowing of it entices that tummy-teasing feeling of wanting more and more? If we indulge our cravings a little too much, our pants become tight and we can’t see our … Read More
Partnership Announcement: Raange x Popeye’s Toronto
It’s crucial for companies to take an opportunity to celebrate and recognize the hard work of their teams. Today, I would like to acknowledge the efforts of two sides, as we are proud to announce that Raange will now be … Read More