Retailers – Learn How To Fill Your Customer Database With High-Converting Customers

As humans, we can grow in two ways: vertically and horizontally.  What we use to fill our bellies will determine our future health. As genetics and a healthy diet in our youth influences vertical growth, a double-bacon cheeseburger nestled greasily…

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Two Reasons Why Retail Marketers Need To Focus on Building Their Customer Database

Sometimes as a marketer, it’s a good idea to revisit something that has been working well for you even if it’s still working well for you.  It’s called giving it a check-up and opening your mind to the possibility of…

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This Is How Retailers Can Start Embracing In-Store Technology!

An in-store experience can be like visiting your favourite happy-place.  It can promote retail therapy or perhaps the impulsive thrill of a shopping spree.  Touch and feel tactile products.  Try them on.  Examine their features.  – All in a room…

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Retail Marketers: Are You Listening to Your Customer?

We love talking about the customer lifecycle because we spend our days acting as a bridge connecting our clients with their customers. And sometimes we’re left wondering if we’re truly listening to the customer, not customers – each unique customer….

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Marketers: Is Your CRM Growth Strategy Focused on Email AND Mobile Acquisition?

Are you taking marching orders from senior executives who are stuck in 2005? You know!? That top-down focus on the wrong strategic marketing goal for tomorrow. I keep speaking with companies still focused on email acquisition, and resistant to mobile…

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Raange Success Stats

Raange Highlights: Raange Smart Solutions used in more than 1,200 stores across North America Deliver 3X increase in CRM Database growth. Retargeting CRM Database doubled e-commerce sales growth. Over 95% text messages opened and read within 5 minutes of dispatch….

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