What is Store-Level Segmentation for Retail?

Our newest feature Store-Level Segmentation helps brands build local relationships with their customers. Physical stores still play an important role in the customer’s buying journey.  A recent Retail Insider piece explained that in Canada 84 percent of consumers make their…

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What is CCPA, and how will it affect marketers?

As we continue to read stories about consumer privacy violations, we thought it would be a good opportunity to highlight new legislation coming into effect soon, following in the footsteps of GDPR in Europe. We’ve compiled a brief list of things…

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3 Tactics To Capturing Quality Data For Your Customer Database

In the latter part of last year, we ran a campaign for a retail client, Halloween Alley, that really only gets noticed during one time of the year: Halloween.  During that time, a frenzy of people rush into our client’s…

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The Secret to Effective Interactive Signage For Retail

As we’ve been doing a new install over the past week, we thought this would be a great opportunity to discuss The Secret to Effective Interactive Signage For Retail. After co-designing, developing and installing more than 12,000 Interactive Signs (used…

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Launched! OnDemand Webinar: Customer Acquisition Automation Program

Webinar on Capture: the ultimate strategy to automate your customer acquisition program. In this video you will learn the The Retail Sales Quadrant™, our strategy to capturing First Party Data, growing your CRM Database and driving more sales in-store and…

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Top 5 Campaigns to Fill Your Customer Database

Ever eat something so yummy and perfectly spiced that the swallowing of it entices that tummy-teasing feeling of wanting more and more?  If we indulge our cravings a little too much, our pants become tight and we can’t see our…

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5 Quick Steps to Generate More Retail Sales Today

SMS marketing has been experiencing a steady increase in popularity with businesses of all kinds within the last few years; the reason being its outstanding efficiency – customers love it. Businesses, on the other hand, are seeing impressive growth in…

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Why SMS Registrations is the Best Method For In-Store Customer Acquisition

When we talk about database growth, vertically (in #’s of customers) and horizontally (in how extensive their details are), we get to a point where we need to address the methods by which we capture this information.  It’s all good…

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Retailers – Learn How To Fill Your Customer Database With High-Converting Customers

As humans, we can grow in two ways: vertically and horizontally.  What we use to fill our bellies will determine our future health. As genetics and a healthy diet in our youth influences vertical growth, a double-bacon cheeseburger nestled greasily…

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Two Reasons Why Retail Marketers Need To Focus on Building Their Customer Database

Sometimes as a marketer, it’s a good idea to revisit something that has been working well for you even if it’s still working well for you.  It’s called giving it a check-up and opening your mind to the possibility of…

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