StickyENGAGING IN A NOISY WORLD: THE CASE FOR SUZY SHIER

Guest Post: Carl Boutet – Chief Retail Strategist, StudioRx As an industry, we often discuss “customer experience” and its importance. Although this term is vast, brand-centric and qualifies many customer-facing dynamics, I find there’s one crucial element that we spend…

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Customer Testimonial: Bellissima

Having understood not only the trend but the importance of connecting directly with busy customers, Bellisima Fashions started engaging customers directly on their mobile devices and launched their new VIP Text Promo Program at 14 of their 28 Bellissima locations. Through…

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Raange vs Social Advertising – Cost Comparison

What is cost per acquisition? Cost Per Acquisition (CPA) is an essential metric that helps businesses measure how well their marketing campaigns perform compared to their competition. Essentially, CPA reflects how much a company had to pay in advertising, in…

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3 Tactics To Capturing Quality Data For Your Customer Database

In the latter part of last year, we ran a campaign for a retail client, Halloween Alley, that really only gets noticed during one time of the year: Halloween.  During that time, a frenzy of people rush into our client’s…

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The Secret to Effective Interactive Signage For Retail

As we’ve been doing a new install over the past week, we thought this would be a great opportunity to discuss The Secret to Effective Interactive Signage For Retail. After co-designing, developing and installing more than 12,000 Interactive Signs (used…

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Launched! OnDemand Webinar: Customer Acquisition Automation Program

Webinar on Capture: the ultimate strategy to automate your customer acquisition program. In this video you will learn the The Retail Sales Quadrant™, our strategy to capturing First Party Data, growing your CRM Database and driving more sales in-store and…

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Top 5 Campaigns to Fill Your Customer Database

Ever eat something so yummy and perfectly spiced that the swallowing of it entices that tummy-teasing feeling of wanting more and more?  If we indulge our cravings a little too much, our pants become tight and we can’t see our…

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5 Quick Steps to Generate More Retail Sales Today

SMS marketing has been experiencing a steady increase in popularity with businesses of all kinds within the last few years; the reason being its outstanding efficiency – customers love it. Businesses, on the other hand, are seeing impressive growth in…

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3 Creative Ways To Capture First Party Data

First-party data is undoubtedly among the most valuable assets for a company’s marketing efforts. However, just like any high-quality information, this type of data is fairly complicated to acquire. Poor data quality doesn’t just cause campaigns to be inefficient, it…

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Why SMS Registrations is the Best Method For In-Store Customer Acquisition

When we talk about database growth, vertically (in #’s of customers) and horizontally (in how extensive their details are), we get to a point where we need to address the methods by which we capture this information.  It’s all good…

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