MMS Messaging

Raange vs Social Advertising – Cost Comparison

What is cost per acquisition? Cost Per Acquisition (CPA) is an essential metric that helps businesses measure how well their marketing campaigns perform compared to their competition. Essentially, CPA reflects how much a company had to pay in advertising, in … Read More

5 Most Important Mobile Channels For Marketers

Whatever product you’re selling, having access to first-party data will considerably improve your sales, given that you use this data correctly. In previous articles, we’ve touched on how vital sourcing accurate customer information is. Despite being a hefty task, there … Read More

What’s the Difference Between SMS & MMS

Mobile technology has a lot to offer when it comes to messaging. Whether you’re using iOS or Android, Viber or WhatsApp, you’re most certainly familiar with SMS and MMS. But how much do you know about them? Especially when it … Read More