What is Store-Level Segmentation for Retail?

Our newest feature Store-Level Segmentation helps brands build local relationships with their customers. Physical stores still play an important role in the customer’s buying journey.  A recent Retail Insider piece explained that in Canada 84 percent of consumers make their first purchase in … Read More

Top 4 Mobile Marketing Trends for Retail Brands in 2020

With 2020 now in full view, we wanted to talk about your mobile marketing resolutions. More specifically, what we think should make your list in 2020. Mobile has overtaken us! As we surpassed 3.2 billion smartphone users globally, the penetration … Read More

Best practices for using SMS Marketing on Instagram

Not many companies are using SMS Marketing on Instagram.  We truly believe companies are missing out on a great opportunity to grow their marketing lists by using SMS Marketing on Instagram. Previously, we’ve spoken about the efficiency of SMS Keywords … Read More

Comment la nouvelle loi québécoise sur la protection des renseignements personnels affectera-t-elle les commerçants?

Sommaire: La province de Québec a annoncé qu’une nouvelle loi sur la protection des renseignements personnels serait déposée dans les prochaines semaines. La nouvelle loi empruntera les meilleures pratiques qu”utilisent d’autres juridictions telles que l’UE. Le gouvernement veut améliorer le … Read More

How will the new Quebec privacy law affect marketers?

Quebec Privacy Law Announcement Summary: The province of Quebec announced a new privacy law would be tabled in the upcoming weeks.  The new law will borrow the best practices from other jurisdictions such as the EU.  The government wants to … Read More

Engaging in a Noisy World: The Case For Suzy Shier

It’s not often that I’ve heard a long-standing retail executive state a technology as “our most powerful vehicle to impact sales and create loyalty”… … Read More