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Frequently Asked Questions
Consent Management Assessment
1. Does your company rely on implied consent from customers only before sending them commercial electronic messages, such as emails or texts? (Y/N)
Yes – You have a 2-year window to convert implied consent to express consent.
No – We recommend having to convert your implied consent to express consent so as not to lose any contacts after the 2-year window.
2. Are you collecting express consent from individuals or customers before sending them commercial electronic messages, such as emails or texts? (Y/N)
Yes – Great! This is the best way to collect customer consent.
No – If you’re capturing implied consent, then you need to make sure you’re converting it to express consent after 2 years. Otherwise, risk losing that contact information permanently.
3. Are you verifying subscriber email addresses before using in your marketing lists? (Y/N)
Yes – Great! Verifying email addresses will reduce the number of bounce backs you receive.
No – Verify your data: Tactics like two-factor authentification can help you collect real email addresses from subscribers. If you have the wrong email address, messages might bounce or worse yet be sent to the wrong person, which places you at risk of penalties because of spam.
4. Are you validating mobile numbers before using in your marketing lists? (Y/N)
Yes – Great! Validating mobile numbers means the right people are receiving your messages
No – Validate your data: This ensures when you collect opt-in contacts from customers, messages actually get sent to these same customers and not other unknown people, which places you at risk of penalties because of spam.
5. Are you collecting customer contact data using a pen and paper for your marketing lists? (Y/N)
Yes – Collecting contact information using a pen and paper in a store can lead to high levels of human error as it’s a manual process and the wrong person being contacted at the end. Additionally, nearly 50% of consumers admit to providing false contact information when put on the spot. Use technology to correct this situation.
No – This is the best approach.
6. Are you collecting customer contact data in-store for your marketing lists? (Y/N)
Yes – Great! You should be collecting customer contact data for your marketing lists at any and all opportunities.
No – We would recommend looking into capturing customer contact data for your marketing lists at your physical stores. You would increase your marketing list growth by nearly 30% if you started collecting contact information at the store.
7. Do you have records of your customers’ consent history? (Y/N)
Yes – Great! This will be needed for proof of subscription to any marketing lists.
No – We would recommend double-checking with your IT team or help desk, for the platform you are using. As you could be at risk of financial penalties, you will need to be able to show proof of subscription in case anyone person accuses your company of sending unsolicited messages.
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