URBAN BEHAVIOR, a division of YM Inc. (Sales) (“URBAN BEHAVIOR”, “we” or “us”) respect your right to personal privacy.

This Privacy Policy (“Privacy Policy”) describes our privacy practices. When you use a URBAN BEHAVIOR website (“Site”), visit our stores, register with URBAN BEHAVIOR, become an UP Card Holder (“Membership”) or purchase a product online or in one of our stores, we may collect, store, use and disclose your personal information in accordance with this Privacy Policy. We may change or add to this Privacy Policy, so we encourage you to review it periodically and to check for updates when you provide us with additional personal information.

We have included in this Privacy Policy details related to how we collect, store, use and protect the information you decide to provide to us. This Privacy Policy identifies:

why we collect your personal information;
the information that is collected by URBAN BEHAVIOR;
how we use and store your information;
how we may share your information; and
how you may contact URBAN BEHAVIOR.

You can visit our stores and our Site without identifying yourself or providing any personal information, though please note that certain of our stores may contain in-store security cameras, both in public and “employee-only” areas of the store. At certain times, however, we may ask you to provide certain personal information for the purposes set out in this Privacy Policy.

At URBAN BEHAVIOR we allow you to control how we contact you. We will respond to your customer inquiries using the contact information that you provide to us. We may send you promotional material by mail, Facebook, Twitter, Youtube, Flickr, Tumblr, Vimeo, Pinterest, Instagram, e-mail, text message (SMS), mobile communication device, telephone or other means. This Privacy Policy explains how you can control how we contact you.

Unsolicited Emails and Telephone Calls

Please do not share/send personal information (and particularly financial/credit card information) in response to any unsolicited e-mail or phone call that appears to come from URBAN BEHAVIOR or its affiliated companies or brands. We will not contact you and ask for such information; such information is only submitted when completing an order.

Why do we collect your personal information?

We collect information from you in order to provide you with an interesting, safe, convenient and personalized online shopping experience and for the other purposes set out in this Privacy Policy. We may retain certain personal information in order to improve the personalization of your subsequent visits. We also collect information from you in-store and on-line to comply with our legal and contractual obligations and to facilitate transactions. We also collect personal information to assist us in preventing, deterring and detecting criminal activities and other wrongful conduct on our premises and on-line. With your express or implied consent, we may collect your personal information to use for promotional purposes.

What personal information does URBAN BEHAVIOR collect?

Information about you

We receive and may retain various information voluntarily given to us by you when you visit our Site, make a purchase on-line or in our stores using your credit card or debit card, register online, purchase a Membership, take part in a special promotion, register to receive newsletters or promotional material, apply for employment with us or when you provide any other information or unique preferences to us for the purposes listed in this Privacy Policy. This information may include:

your name, address (including postal/zip code) and phone number;
your date of birth;
your e-mail address;
your IP address;
photographs or videos of you;
your credit card and other financial information;
your resume;
proof of your identity; and
any other information that you may voluntarily provide through the Site or other means, including through Facebook, Twitter, Youtube, Flickr, Tumblr, Vimeo, Pinterest, Instagram, any sort of mobile communications device or any other social media.

We may also receive information about you from other sources in compliance with applicable privacy legislation, such as updated address information, financial and credit history information in connection with payment processing, or previous employment related information. This information may help us to improve our ability to service your needs such as ensuring the accurate delivery of mailed materials.

Information about others

The information we collect might also include information you provide us about other people. For example, you may provide us with the name and address of a merchandise gift or gift card recipient. When you provide us with personal information about the intended recipient of a shipment, we use that information for the purposes of processing the shipment and, in some cases, to communicate with the intended recipient to provide information pertaining to the status of the shipment. We rely on you to obtain the intended recipient’s consent to our use of the personal information for these limited purposes.

Cookies and other digital markers

When you visit or interact with us, we and our third party service providers may use technologies that automatically collect information about how you access, navigate and leave our Site. For example, we will collect information on what other website you came to before visiting the Site, what browser type and operating system you are using, the internet protocol (IP) address you are accessing the Site from, the pages you are navigating through and what website you go to after visiting our Site. In general, we do not associate this type of information with personal information about you except in the case of an investigation into our website security.

Some of our Site and promotional communications use cookies, pixel files and other digital markers. A Cookie is a small data file of information offered to your computer by web servers to keep track of your browser as you navigate our Site. Using this information, we learn how you interact with our Site, how we can improve the design and content of our Site, and how to improve your experiences. We do not use cookies to access personal files on your computer.

Our Site may use pixels files and cookies to manage our on-line advertising programs. Pixel files and cookies may keep track of your browser so that you will be recognized when you visit other website. We also use pixel files to determine when you have opened a promotional communication from us. These pixel files are generally valid for a limited number of days and are provided by our ad management providers. Our ad management providers use these pixel files and cookies to populate an advertisement for URBAN BEHAVIOR when you visit certain other website.

This Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help the Site analyze how users use the site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Site, compiling reports on website activity for website operators and providing other services relating to Site activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however please note that if you do this you may not be able to use the full functionality of this Site.

If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject any cookies. You may also set your e-mail options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our e-mail and performed certain functions with it.

You may also opt-out of network advertising programs that track your activities across multiple websites to deliver personalized advertising content to you. Please visit Digital Advertising Alliance of Canada Opt-Out Page [hyperlink: http://youradchoices.ca/understanding-online-advertising], NAI Opt-Out Page [hyperlink: http://www.networkadvertising.org/managing/opt_out.asp] and the Ad Choices Opt-Out Page [hyperlink: http://www.aboutads.info/choices/].

These websites provide tools that identify member companies that have cookies on your browser and provides mechanisms to opt-out of those cookies. You will still receive other types of advertising from participating companies; however, it will not be based on your interests. Deleting browser cookies can remove your opt-out preferences, so you should use these tools periodically to ensure that your preferences are up-to-date.

How we use your personal information


The personal information that URBAN BEHAVIOR collects is used to provide you with an enjoyable and increasingly personalized shopping experience. We may use the information to:

process and fulfill your order and complete your transaction, when you make a purchase;
provide you with important product information;
deliver merchandise that you purchase online;
register you online;
facilitate payment for your purchases;
confirm your orders and delivery information;
respond to your customer service inquiries or requests;
determine your preferences and interests to improve the quality of our services;
provide you with information about special offers, events and contests;
provide you with advance notice of new arrivals, promotions and store openings;
process any product returns;
help us identify and address any problems with our Site or services;
protect the security and integrity of our Site, our stores and our business;
enable us to address our risk management and related purposes; and
fulfill other purposes for which URBAN BEHAVIOR has obtained your consent.

We will also use the information we collect from you to improve the quality of our services in-store and on-line and to enhance the quality of the experience that you have when visiting us in our stores and on-line.

Casting Call / Modeling for our Company

From time to time we may have modeling opportunities for individuals for URBAN BEHAVIOR. If we do announce a casting call or desire a model for our company we will identify what information, photographs or videos that we would like to receive and if you send us information about yourself in response to such a request, your consent shall include our right to share the information and content that you provide with third party modeling or talent agencies for such casting call or modeling purposes.

Career Opportunities

You may submit your resume through e-mail or mail for certain positions in our stores or at our head office in either the United States of America or Canada. Our human resources department (or a third party human resources service provider) may use that information for the purposes of potential employment with us and related human resources purposes.

Newsletter, Memberships and Promotional Material

If you decide to subscribe to our newsletter, we will use your personal information to send you certain correspondence, whether electronically or via direct mail, including but not limited to surveys, promotional information and offers, upcoming in-store or online sales, product information and contests.

We also may use your date of birth and postal/zip code for promotional purposes. For example, we may send you special offers on or around your birthday or information about a new store opening in your area. In addition, we may use your IP address to determine your geographical location, in order to customize the promotional material we may send to you from time to time.


When you provide us with personal information in connection with a contest, we will use that information in connection with the administration of contests and other purposes disclosed in the contest entry rules. We may disclose your personal information to third party contest administrators or other sponsors of those contests, as well as applicable regulators, if required. Each contest has its own separate terms and conditions relating to the collection, use, storage and disclosure of your personal information, so please read those terms and conditions carefully when entering any contest run by URBAN BEHAVIOR.

Our Service Providers and Government

Certain business services are performed on our behalf and at our request by other companies. We may securely share your information with selected vendors that perform services for URBAN BEHAVIOR, such as hosting, data and promotional service providers and printing companies. To perform these services, these companies may, at times, utilize some of the personal information you have provided to us, and such use shall be governed by the terms and conditions of this Privacy Policy. Your personal information is used solely for the purposes URBAN BEHAVIOR has requested of these third party companies, such as maintaining our database, administering and monitoring e-mails, displaying offers and contest administration.

We may also share your personal information with governmental agencies or other entities, including credit reporting agencies, assisting us in fraud prevention or investigation or where we are required or permitted to do so by law or contract. We may do so when trying to protect against or prevent actual or potential fraud or unauthorized transactions, or investigating fraud that has already taken place. In addition, we may disclose your personal information to third parties who you have authorized to obtain that information. For example, when you make a purchase by credit card, we will forward certain information to your credit card provider in the course of processing that transaction.

Sharing within our Organization or a Potential Purchaser

If you have consented to receive promotional materials, we may send you information about our related and affiliated brands, and their products and services. We may share your personal information with related and affiliated companies in accordance with the terms of your consent.

Information we collect from you may be shared between all points of contact within URBAN BEHAVIOR if it is necessary to share that information for the purpose for which we collected it. Those points of contact include employees in our stores, customer service representatives and individuals involved in online and other purchase fulfillment.

In the event that URBAN BEHAVIOR or its business is sold to or merges with another company, we may disclose your personal information to the purchaser or the new company.

How URBAN BEHAVIOR protects and stores your personal information

Your personal information will be kept confidential. It is stored and processed on computers located in Canada and the United States of America maintained by our third-party service providers. Your personal information will be subject to the laws of those jurisdictions, including laws that allow for law enforcement access. These laws may be different from the laws of the jurisdiction in which you reside. We use administrative, procedural and technical safeguards to protect your information against loss or theft as well as against unauthorized access or disclosure in order to protect your privacy. These protections include firewalls and encryption.

We use Secure Sockets Layer (SSL) technology to protect the security of your credit card information as it is transmitted to us. SSL is the industry standard for secure online commerce transactions. It prevents your personal information from being read by someone else as it travels across the Internet. All of your personal information is encrypted, including your credit card number, name and address.

While we use reasonable efforts to protect your personal information, we cannot ensure or warrant the security of any information you transmit using the Internet, third party digital networks, websites, mobile devices, the Site or any social media platform.

We cannot be responsible for Internet fraud or theft. Please keep this in mind when providing information through the Site.

How long do we retain your Personal Information?

URBAN BEHAVIOR retains your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws. Your consent to such purposes(s) remains valid after any termination of our relationship with you.

When you make a purchase online through our Site, we will not retain your credit card information after the purchase has been authorized by the appropriate financial institution. URBAN BEHAVIOR does retain the authorization number provided at the time of authorization in order to deal with credit which might be requested in the event that the purchased item is returned.

If you visit a store that is monitored by video security, we may temporarily capture your image for security purposes. Security recordings are only reviewed in the event of an incident and are overwritten after a reasonable period of time.

Children and this Site

We will not knowingly collect or retain any personal information of visitors to our Site who are under the age of 13, unless we obtain parental or legal guardian consent.

Please note that children under the age of 13 may not participate in casting calls or modeling initiatives, and may not apply for employment with URBAN BEHAVIOR.

Exercising your options about receiving promotional communications

We want to communicate with you only if you want to hear from us. If you do not want to receive communication or promotional information you can:

E-mail us at: customerservice@yminc.ca

Write to us at YM Inc., 50 Dufflaw Rd., Toronto, Ontario CANADA M6A 2W1, Attention: Privacy Officer. Our phone number is: 1-866-717-7008

Use the UNSUBSCRIBE link found in every electronic message you receive.

Our links to other sites

Our Site may offer links to other websites. Other websites have their own terms of use and privacy and security policies. URBAN BEHAVIOR IS NOT RESPONSIBLE FOR ANY DAMAGES ARISING FROM AND EXPRESSLY DISCLAIMS ANY LIABILITY ASSOCIATED WITH HOW SUCH THIRD PARTIES COLLECT, STORE, USE OR DISCLOSE YOUR PERSONAL INFORMATION. If you choose to visit one of these websites, you should review the privacy policies that govern those particular websites.

In addition, our Site may include content (including through social media platforms or applications) that is streamed by our Site but hosted or made available by third parties. URBAN BEHAVIOR IS NOT RESPONSIBLE FOR ANY DAMAGES ARISING FROM AND EXPRESSLY DISCLAIMS ANY LIABILITY ASSOCIATED WITH HOW SUCH THIRD PARTIES COLLECT, STORE, USE OR DISCLOSE YOUR PERSONAL INFORMATION. If you choose to view such streamed content, you should review the privacy policies that govern such content.


If you would like additional information or have questions about our Privacy Policy or personal information management practices or if you want to access the personal information that URBAN BEHAVIOR has collected about you, please contact our privacy officer by email at: customerservice@yminc.ca. Our phone number is: 1-866-717-7008

If you do not want to receive promotional material from URBAN BEHAVIOR or if you wish to update or correct your personal information please contact us by email at: customerservice@yminc.ca

For further questions and concerns, please contact us.
Last Revision: June 2014.