3 Tactics To Capturing Quality Data For Your Customer Database

In the latter part of last year, we ran a campaign for a retail client, Halloween Alley, that really only gets noticed during one time of the year: Halloween.  During that time, a frenzy of people rush into our client’s…

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Two Reasons Why Retail Marketers Need To Focus on Building Their Customer Database

Sometimes as a marketer, it’s a good idea to revisit something that has been working well for you even if it’s still working well for you.  It’s called giving it a check-up and opening your mind to the possibility of…

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