3 Tactics To Capturing Quality Data For Your Customer Database

In the latter part of last year, we ran a campaign for a retail client, Halloween Alley, that really only gets noticed during one time of the year: Halloween.  During that time, a frenzy of people rush into our client’s…

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Launched! OnDemand Webinar: Customer Acquisition Automation Program

Webinar on Capture: the ultimate strategy to automate your customer acquisition program. In this video you will learn the The Retail Sales Quadrant™, our strategy to capturing First Party Data, growing your CRM Database and driving more sales in-store and…

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What’s the difference between first party, second party, and third-party data?

When it comes to collecting data, we’ve definitely entered a more customer-centric era. An essential milestone in this transition was the implementation of the GDPR back in 2018. In combination with the CAN-SPAM Act and the Canadian Anti-Spam Law, retailers…

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Two Reasons Why Retail Marketers Need To Focus on Building Their Customer Database

Sometimes as a marketer, it’s a good idea to revisit something that has been working well for you even if it’s still working well for you.  It’s called giving it a check-up and opening your mind to the possibility of…

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This Is How Retailers Can Start Embracing In-Store Technology!

An in-store experience can be like visiting your favourite happy-place.  It can promote retail therapy or perhaps the impulsive thrill of a shopping spree.  Touch and feel tactile products.  Try them on.  Examine their features.  – All in a room…

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