How to win with SMS marketing on Black Friday and Cyber Monday

Raange Blog | How to Make the Most of Your SMS Marketing Strategy on Black Friday

Black Friday and Cyber Monday (BFCM) 2021 is only a few weeks away and the pandemic is sure to leave its imprints on it once again. This BFCM, more consumers than ever will be skipping the lines and shopping online making your SMS marketing strategy key to sales growth. 

Learn how you can get your sms directly into your customers’ hands, stay top-of-mind, and increase sales – online and in store – this Black Friday.

When is Black Friday and Cyber Monday 2021?

The all-important holiday season is nearly here and it is the most wonderful time of the year. For those of you who are late to the planning party or just haven’t had time to work on your holiday campaigns, not to worry. We have you covered for SMS marketing. 

But first let’s just confirm the dates: This year Black Friday is on Friday, November 26th and Cyber Monday is on Monday, November 29th. 

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Online Shopping and Mobile will be huge in 2021

A recent study on shopping habits by Adobe found that for the first time ever, online spending during Cyber Monday surpassed $10 billion in sales in 2020, and it’s projected that Black Friday will break the $10 billion mark this year.

During Christmas Day – the biggest mobile shopping day of the year – 52% of revenue came from smartphones for the first time ever.

As COVID is still a very fluid situation we can use the above information to assume that online shopping habits for consumers will likely be baked in for this holiday season as well. 

If your customers are shopping online and using their phones, there is no better channel for reaching your customers than SMS. Check out these engagement stats below

With all of this information taken into account, we’ve put together 3 tips you can implement to stay connected with your customers, stay top-of-mind, and increase sales – online and in store – this Black Friday.

1. Build up to your Black Friday and Cyber Monday promotions!

Recent Google Data showed that people are starting to shop for the holidays earlier each year and 2020 was no different. By September, 28% of people had already started their holiday shopping.

This year in particular, people will be hurt by inventory and mobility constraints. Knowing that BFCM is the gateway to the holidays, it’s going to be important for businesses to start promoting holiday sales well before BFCM to help shoppers get their gifts on time. Try planning campaigns that leave time for shipping and fulfilment in time for Black Friday.

Because SMS can provide instant sales results in less than an hour, you can create micro-sales events that sporadically happen leading up to BFCM. Or creating early access sales events for your subscribers will help to build brand loyalty.

This strategy will help drive more sales and keep you top of mind leading up to BFCM.

2. Create time sensitive offers

BFCM has turned into an entire week long extravaganza, wherein customers are looking for daily sales during this week. Try breaking up your sales into digestible daily offers for SMS, instead of giving away the entire kitchen sink on day one. 

Send your email and SMS subscribers daily deals that direct shoppers to a new product or offer page each day. It’s very important to send fresh content in each SMS campaign, and using terms like “one day only” and “24 hour sale” will create urgency that drives more sales. Guaranteed.

This strategy will help you build excitement, message engagement and sales each day during BFCM.

3. Keep an eye to ‘22 by growing your marketing lists

As your online and in-store traffic begins to pick up leading up to Black Friday and Cyber Monday, you need to make sure you’re taking advantage of this traffic by capturing new contacts for your marketing lists.

At the very minimum, you should be offering the same promotion in-store and online of $5 Off Your Next Purchase or 10% Off Your Next Purchase if a shopper signs up to receive email and text alerts. 

Consumers want to sign up to receive personalized offers from you. A Adlucent study found that 44% of respondents were willing to give up information including name, address or email address in order to get more personalized advertising. 

Even on our Raange mobile registration pages used for in-store subscriber acquisition, we see a +90% conversion rate on our forms. This means that more than 9 in 10 people that text-in to receive a mobile offer, will fill out the form in its entirety in store.

Growing your opt-in subscribers unlocks the key to building loyalty, growing your audience and increasing repeat purchases. This kind of fly-wheel effect is key to the success of your business in 2021 and beyond.

In conclusion

Taking advantage of these tips will help you stay top of mind with shoppers and drive sales during the most important time of the year.

And if you’re looking for a few templates and a useful format for writing SMS messages, check out our Bonus Blog: How to write SMS campaigns that get sales! where we outline a simple 3-step framework you can use to craft SMS marketing messages that drive sales.

If you have any questions whatsoever, our team is here to help so please feel free to reach out anytime.

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